i saw an ad from adiamondisforever.com in a magazine. it was for a "right-hand" ring. it made me SO mad. the ad basically said that the wedding ring hand is boring and the right hand is flashy and fun. i don't like the implications it is making about being being married and not being an individual and not being fun. in addition, it is making a sucker out of people with this new marketing scheme.
i did an internet search and found a few things that really bugged me. here is the following article:
Coming in Sept-October, 2003 will be the next big Diamond Promotion Services promotion, The Right Hand Ring!!! The Right Hand Ring Promotion will be more fashion oriented than past promotions and is more directed towards women buying for themselves. The way The Diamond Promotion Service sees it, the diamonds on the women's left hand is a symbol of a relationship and the right hand is a symbol of you.
Why is The Right Hand Ring gaining momentum? Market research has shown that many women like to wear a ring on their right hand but have not had a large selection of diamond fashion rings. This is about to change!! Single women now can purchase a Right Hand Ring because, if for no other reason,to feel good about themselves, married women can wear diamond rings offering more selection and style ---------and for men-------a Right Hand Ring opens a whole new opportunity to give a diamond ring to that special someone!!!!!
there are plenty of "diamond fashion rings" out there already without this weird twist.
i found this quote:
Your left hand lives for love. The right hand lives for the moment.
ARGH! that is SO stupid. i live for the moment, i'm married. i never stopped being who i was because i got married. anyone who becomes a "them" and stops being an "i" after they get married buys into all the hype and stereotype of marraige. that's crap, and this is just feeding that crap to make an even bigger pile of crap.
here's another excerpt from some horrible article (i'm all fired up about this!):
There will be a lot of discussion between the new diamond promotion, The Right Hand Ring, and Diamond Engagement Rings. They will be very easy to distinguish. A diamond engagement ring is given as a symbol of love, relationship and commitment. The Right Hand Ring was created to show self expression, fashion, and your creative taste.
While the emphasis for The right Hand Ring can be self purchases by women, men should not feel that they shouldn't purchase them. This is far form the contrary because the right hand ring opens up many gift opportunities.
my mom had her engagement ring reset a number of years ago, and it shows her self expression, fashion, and creative taste. you know, a so-called right-hand ring can be given as a symbol of love, relationship and commitment, just like a left-hand ring.
PLUS, two of the above articles stress this... hey boys! if you weren't confused enough about what jewelry to get your lady, add this expense to the confusion! don't feel you shouldn't purchase them! it's a whole new opportunity! yay!
thanks a lot marketing people, for lighting my fire today. i was going to go on a rant about serafem, but i'll save that for another time.
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